Developed by a team of Swedish hair care professionals, ranging from salon owners to industry experts, REF. hair care products are high quality and high-tech, but in a simple and appealing way.
A small, but complete range of hair care products, REF. offers consumers extraordinary results with greater simplicity along with a unique product design and reference system.
REF Haircare
REF for Men
REF Color
Find your reference
REF. is the professional hair care with the three numbers. It’s a complete yet simple line of hair care and styling products for both salons and consumers. REF.’s distinct numbering system makes it plain and simple to determine the right condition, hold, shine and volume delivered by each product in the range.
Which number are you
Tamanu Oil
All REF. hair shampoo and conditioner contain the ingredient Tamanu Oil, sourced from the fruit of the Ati tree that grows in the exotic islands of the South Pacific. The fruit of the Ati tree contains a nut which produces its famous oil used in skincare and hair care products. Tamanu Oil has been selected for its ability to promote the formation of new skin and maximum nourishment of hair. Grown and processed locally in the islands of the South Pacific, harvesting has no negative ecological impact.
Paraben free
Parabens are commonly used as preservatives in personal care products. They are efficient as anti-bacterial and fungicidal agents. In recent times, the safety of Parabens has been questioned.
Whether Parabens are truly harmful is yet to be proven, but in the interest of caution, REF. has made a proactive move to make all its haircare and personal grooming products Paraben free.