Hair care and styling should be easy. And finding the right product for your hair should be even easier. The solution is REF – the Swedish made salon formula haircare range with three numbers.

REF shows the identity of each product in a plain and simple way – with distinct numbers. The reference numbers describes the unique characteristics of each product. Which hold? Which shine? Which volume?

REF is created to be the natural choice for the conscious users of tomorrow. Several important aspects of the brand follow the principles and heritage from the country where REF was born. REF reflects the Swedish standards of purity, integrity and quality. REF is true to its Swedish origin, both in the production process as well as the values of the brand. Just find your reference. And the numbers will show you the way.