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Luxury Beauty Concepts is the exclusive distributor of award winning Australian and international hair product brands Pure Elements, REF, color defence and pure color. We supply boutique salons Australia-wide with the finest professional hair products to complement high quality hairdressing services. All Luxury Beauty Concepts hair care brands are cruelty free and environmentally responsible in terms of their ingredients, packaging and manufacturing. Beauty editors rave about our hair products, which regularly feature in the media. Our comprehensive product portfolio includes hair shampoo, hair conditioner, hair treatments, hair styling and finishing products, as well as professional hair colour and colour maintenance.


Pure Elements is a professional, salon-focused range of organic, environmentally responsible, Vitamin E fortified and paraben-free hair care products. Find out more. color defence is a unique, personalised 3-step colour maintenance system that maintains coloured hair and eliminates hair colour fade. Find out more. REF’s unique numbering system makes it simple to select the right product based on hold/care, shine and volume.The REF Haircare range includes sulfate free and paraben free hair care and styling products. Find out more. REF Color is a professional, permanent, low ammonia hair colour system that delivers outstanding results and conditioning. REF Soft Color is a professional, ammonia free semi and demi permanent hair colour range. Find out more. pure.color is an organic ammonia free permanent hair colour crème with a conditioning base of essential oils and pure plant & flower extracts. Find out more.


Luxury Beauty Concepts is proudly Australian owned and operated. For more information on our company please visit our about us page. To enquire about how to become a salon stockist or where to buy our hair products, contact us.