According to The Beauty & Lifestyle Hunter our Pure Elements range has incredible Xmas packs – something for everyone!

Pure Elements have a set of gift sets available for Christmas – Beauty and Lace recommends the Nourishing gift pack!

The Skincare Obsessive recommends 5 Hair Brands to Try with REF featuring in his top 5!

INSTYLE introduces the REF Hair & Body Shampoo – the perfect two-in-one product!

Keep your hair fresh and free from harsh chemicals, chlorine, and saltwater this summer with Pure Elements Tea Tree & Spearmint Clarifying Shampoo

Care for your candied coloured hair at home with REF Colour Boost Masque in Brilliant Pink which will intensify your colour between salon visits.

Super Power products that are 100% vegan, cruelty free and have other stand-out ingredients!

Products to use to protect your hair and make the most of your blow dry!

Hair must-haves to return hair to fair in time for Spring include REF and KhairPep products!

INSTYLE features their top picks for hair treatment products in their annual Treatments guide, including products from REF and Pure Elements!

INSTYLE features their top picks for hair treatment products in their annual Treatments guide, including products from REF and Pure Elements!

INSTYLE features their top picks of hair treatment products in their annual Treatments feature, including products from Pure Elements and REF ranges!

INSTYLE features their top picks for hair treatment products in their annual Treatments guide, including products from REF and Pure Elements!

A focus on the latest and greatest organ oil-infused products to hit the shelves, including the amazing REF Wonder Oil!

The Winter Hair Survival guide features REF Intense Hydrate Masque to combat dry hair and scalp.

Get the Look with the latest hair tools and products releases!

The heat is on with REF Heat Protection Spray 230

Combat Dry Scalp and Frizzy hair this Winter with this arsenal of hair tools and products!

Je Veuxx reviews the REF product range – breathing life and hydration back into her recently permanently straightened hair!

Take the weight off with an injection of Volume!

Wellness By Kels reviews products from our stunning Pure Elements range, loving the mix of nature and science to boost their performance!

Looking for the perfect Mother’s Day gift for Mum? Beauty & Lace have included the new REF Ultimate Repair trio in their gift recommendations!

Take the weight off with an injection of Volume!

The latest professional salon product arrivals this month include REF. Ocean Mist and REF. Leave-in Treatment.

The latest professional salon arrivals for this month includes REF. Leave-in Conditioner

The latest professional salon arrivals for this month includes REF. Hair & Body Shampoo and REF. Weightless Volume Conditioner.

Read what beauty blogger Wellness By Kels has to say about our newly formulated and packaged REFERENCE of Sweden range! (btw she LOVES it!)

The latest hair trends to do or dye – get your hands on the latest products including REF Colour Boost Masque in Cool Chocolate!

Repair your hair from the damage of summer fun and every day wear and tear with these intensive treatments from REF and KhairPep.