We Have Moved

Luxury Beauty Concepts is excited to announce that we have moved to our new head office in Highett.

Having outgrown our old head office, both the team and the warehouse are now conveniently located in the one commercial space. The new premises includes administration, product showroom, training space, meeting room and a larger warehouse.

Consistent with our company philosophy and brand ethos, our new premises operates sustainably and is fitted with a number of features that minimise our environmental footprint. As well as being fully solar powered, we also have intuitive lighting and a rainwater tank.

Our new location at Unit 11, 10-14 Advantage Rd, Highett Victoria provides a new set-up and location, specifically designed to improve internal efficiency and maximise our customers overall experience with LuxBC.

Meet The Team at Head Quarters



Managing Director

Brian Smith is a Founding director at Luxury Beauty Concepts. Following a career as International Technical Director for the World’s biggest hair cosmetics company, Brian has followed his own path as Managing Director of boutique distributors ARTEC and now LuxBC.

Brian sources brands and products for the Luxury Beauty Concepts portfolio, liaising with suppliers and chemists, as well as managing the regulation associated with importing hair care products. He is the company’s visionary and therefore leads the company’s Marketing.


National Sales & Technical Manager

Jane Smith is a Founding director at Luxury Beauty Concepts. A career professional, Jane has a sales and technical background and has worked around the World. Having brought ARTEC to Australia, Jane’s passion is building boutique hair care distributors, and is fully invested in the success of LuxBC.

Jane is responsible for managing the team and operations. Her leadership helps to drive the day-to-day activities of the organisation. Setting systems and sales processes, Jane provides internal consulting to the team, as well as client support and education. Jane is also Sales Consultant for Victoria.


Office Manager

With the recent growth the decision was made to build the office team. With a hairdressing background followed by 10 years experience working in office administration, Dana was the obvious choice.

On a day-to-day basis, Dana is responsible for customer service, handling orders, as well as accounts receivable and payable. Valued customers of Luxury Beauty Concepts will be greeted with Dana’s warm and enthusiastic personality.


Warehouse Manager

Being a company that is 100% focused on delivering the best possible service to our customers, LuxBC prioritises the efficency of order dispatch. This means having the right person to manage the warehouse.

Scott is responsible for processing all outgoing and incoming deliveries, as well as the organisation of the warehouse, its systems and stock-take. Customer orders are picked, packed and transferred to transport by Scott.


Social Media & Creative Manager

A professional photographer, Sandy now extends her creative skills and talent from operations at LuxBC to creative and social media, injecting a new level of creativity into what we do in our promotions.

Working with our Facebook page, Instagram and brand image, Sandy has been conducting product, styled and session shooting for our visual merchandising and content marketing, while managing our online social community.


Publicist & Media Manager

A P.R. professional, Claire has been a part of the team at Luxury Beauty Concepts since the beginning, working as one of the hair and beauty industry’s most respected publicists for over 15 years.

Claire is responsible for helping to promote the LuxBC product portfolio via the media. Her media networks and relationships with trade and consumer media both locally and abroad provide great exposure to the brands.


Marketing & Digital Consultant

After a career in hairdressing, Melissa became a respected Marketing Consultant and University Lecturer. Melissa brings inspiration, insightfulness, new ideas and vision that help to grow businesses in a variety of industries.

Melissa works with Brian to shape strategy and implement our marketing and digital plans. Her knowledge and understanding makes her invaluable to the success of our website, email marketing, online promotion and social media.